WORK UNDERTAKEN

OBJECTIVES

  • Create an online community

  • Increase website traffic

  • Enhance brand loyalty and commitment

  • Improve Following On Twitter and Number of Fans On Facebook

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CHALLENGES

  • On Site Journey - make sure traffic landing on the site finds the information relevant to audience to compel them to action

  • Brand Awareness - as a fairly new brand, awareness of 17 London was limited.

  • No third-party coverage at all

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THE STRATEGY

Technical SEO
Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order to drive app downloads, alongside improving the number of people interacting with the brand on both Facebook and Twitter.
Raising Awareness
The start of the project focused around creating bespoke landing pages on 17 London’s Facebook page, along with an attractive opn-entry competition that encouraged unique CTA’s to significantly increase third party coverage.
Brand search Improvement
Having identified a lack of brand search, we set about strengthening the 17 London brand through a creative content campaign. 7 PR adopted a creative approach to all social media activity in line with the brand audience to improve awareness by researching and producing a content marketing campaign aimed at fans of American street culture– an area with significant overlap with 17 London’s audience.
Influencer Collaborations
Leveraging celebrity support for 17 London to build trust, encourage click-through and drive conversions. We were able to maximise 17 London’s coverage through the likes of Arsenal FC’s Alex Iwobi and PFA Young Player of the Year and Tottenham Hotspurs forward Dele Alli.
 


RESULTS

  • 165% increase in website traffic

  • Social media responsible for 55% of all website traffic

  • 151% increase in transactions from Paid Search

  • 4000 New Followers on Instagram in under 3 months

  • Ranked #3 nationwide of any streetwear brand for social media impressions and engagement, with Facebook posts receiving 1432 likes on average for June 2017.

  • Increased Engagement on Facebook with an Average of 2000 People ‘Talking About’ 17 London’s Content.

  • Earned placements in relevant, high-authority publications such as Complex, The Idle Man and Highsnobiety.

  • Signed stockiest deal with high street retailer Footasylum
     


 

KEY SERVICES

Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience.  Click for more info

Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience. Click for more info

Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience.  Click for more info

Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience. Click for more info

As experts in design, development, search and content, our specialist B2B & B2C divisions mean clients get real results in real time.  Click for more info

As experts in design, development, search and content, our specialist B2B & B2C divisions mean clients get real results in real time. Click for more info

Our first class approach to consultation delivers outcomes by unlocking value at the intersection of technology and research.  Click for more info

Our first class approach to consultation delivers outcomes by unlocking value at the intersection of technology and research. Click for more info


MEMBERS OF

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IN AID OF

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