Create an online community
Increase website traffic
Enhance brand loyalty and commitment
Improve Following On Twitter and Number of Fans On Facebook
On Site Journey - make sure traffic landing on the site finds the information relevant to audience to compel them to action
Brand Awareness - as a fairly new brand, awareness of 17 London was limited.
No third-party coverage at all
Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order to drive app downloads, alongside improving the number of people interacting with the brand on both Facebook and Twitter.
The start of the project focused around creating bespoke landing pages on 17 London’s Facebook page, along with an attractive opn-entry competition that encouraged unique CTA’s to significantly increase third party coverage.
Brand search Improvement
Having identified a lack of brand search, we set about strengthening the 17 London brand through a creative content campaign. 7 PR adopted a creative approach to all social media activity in line with the brand audience to improve awareness by researching and producing a content marketing campaign aimed at fans of American street culture– an area with significant overlap with 17 London’s audience.
Leveraging celebrity support for 17 London to build trust, encourage click-through and drive conversions. We were able to maximise 17 London’s coverage through the likes of Arsenal FC’s Alex Iwobi and PFA Young Player of the Year and Tottenham Hotspurs forward Dele Alli.
165% increase in website traffic
Social media responsible for 55% of all website traffic
151% increase in transactions from Paid Search
4000 New Followers on Instagram in under 3 months
Ranked #3 nationwide of any streetwear brand for social media impressions and engagement, with Facebook posts receiving 1432 likes on average for June 2017.
Increased Engagement on Facebook with an Average of 2000 People ‘Talking About’ 17 London’s Content.
Earned placements in relevant, high-authority publications such as Complex, The Idle Man and Highsnobiety.
Signed stockiest deal with high street retailer Footasylum