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Il Bacio


Il Bacio is a successful family-owned Italian restaurant chain based in London, specialising in fresh, quality ingredients imported from Italy. We were approached to build their online community and relieve existing staff of marketing responsibilities, allowing them to focus on their primary role(s).

In addition, the branding looked outdated and had not yet been upgraded in line with Il Bacio's brand guidelines.

 

 

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Il Bacio


Il Bacio is a successful family-owned Italian restaurant chain based in London, specialising in fresh, quality ingredients imported from Italy. We were approached to build their online community and relieve existing staff of marketing responsibilities, allowing them to focus on their primary role(s).

In addition, the branding looked outdated and had not yet been upgraded in line with Il Bacio's brand guidelines.

 

 

WORK UNDERTAKEN

OBJECTIVES

  • Increase presence an exposure within the social channels

  • Enhance brand image

  • Increase revenue via online restaurant bookings

  • Increase website traffic

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CHALLENGES

  • Sourcing high quality content of relevance for the campaign

  • Making sure all brand values are consistently adhered to

  • Old-fashion brand image a hindrance on potential new audiences

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THE STRATEGY

When it comes to the food and hospitality industry(s), our clients are in the right hands! The primary target audience for this campaign were students, couples and young professionals based in inner-city London looking to enjoy cultured eating as well as the metropolitan lifestyle associated with the restaurants cosmopolitan location(s).

Brand Awareness

Build the brand as the primary regional market choice, and develop demand from people who had yet heard of Il Bacio despite living in London. This was achieved through effective use of Content, Online PR, effective new business listings and social media.
Audience Targeting
Building audience lists and retargeting these searchers through remarketing and dynamic remarketing. A vital tool here was email marketing of which different audiences were targeted with differing, yet consistent brand messaging in reflection of audience characteristics. This was key to understanding Il Bacio’s audience and what they search for online.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order toonline bookings, alongside improving the number of people interacting with the brand on both Twitter and Instagram – an app ever-popular for food-related posts!
Local Visibility
As a reputable Italian restaurant in the capital, correctly optimising the local presence was paramount to ensure that Il Bacio is highly visible in organic search results for location-specific consumers.


RESULTS

171% increase in revenue via online bookings
14.4% increase in online customer reviews
642% increase in Twitter following
1512% increase in Instagram following
402% improvement in online customer engagement
Introduction of 3 new brand ambassadors in line with improved brand strategy

 

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Red Bull


Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with over 5.5 billion cans sold. We were initially approached by the super-brand to work with them on a bespoke content marketing campaign geared towards music.

As you know, interactive content is massive for Red Bull’s branding strategy with the presence of Red Bull Racing, an extreme sports division, a formula 1 team and of course Red Bull music all designed to maintain the brand’s market leadership position.

 

 

Red Bull


Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with over 5.5 billion cans sold. We were initially approached by the super-brand to work with them on a bespoke content marketing campaign geared towards music.

As you know, interactive content is massive for Red Bull’s branding strategy with the presence of Red Bull Racing, an extreme sports division, a formula 1 team and of course Red Bull music all designed to maintain the brand’s market leadership position.

 

 

WORK UNDERTAKEN

OBJECTIVES

Understanding the buyers journey
A lot of music related content was listed at the very bottom of the pages in the footer, making them appear as an afterthought in comparison to position for Red Bull Racing and extreme sports.  Data implied that online trends in the UK pointed more towards music meaning that this type of landing page was desired on-site. It was clear that by ensuring Grime a Side and related content are listed as quickly as possible, it would be easier to push visitors through the buyer journey and encourage more website clicks as well as larger visit times.
Build brand loyalty and awareness
Red Bull needed a creative approach to content marketing to help improve brand loyalty with markets that had become accustomed to looking elsewhere for it.
Reach New Audiences
Adapt to changing market by attracting new younger audiences.
Raise Visibility
Ensure Red Bull branding is visible at each stage of the buyer cycle across all demographics

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CHALLENGES

On Site Journey
Make sure traffic landing on the site finds the information relevant to them to compel them to act as well as stay on the site
Changing Audience
Customers in the 15-25 age demographic represent an increasing segment of some of Red Bull’s competitors’ audience
Credible Brand
Making sure all brand values are consistently adhered to.


THE STRATEGY


Our creative team handled a four-month campaign as part of the launch of Red Bull’s #GrimeAside campaign. The identification of a strong crossover between Red Bull andtop-tier emerging music acts, as well as the commercially lucrative unfolding of grime music, provided a natural synergy that would provide vast organic coverage if delivered by a team that could understand and provoke reaction in the audience. We found there is a lack of quality, long-form content related to grime music, the most discussed music genre on social media in the UK amongst Red Bull’s intended audience.

Social Media Interaction
The aim was to generate a buzz within the social channels, in order to drive website traffic and interest in the monthly events as well as improve the number of people interacting with the brand on both Facebook and Twitter with the use of the hashtags #GrimeAside + #RedBull.
Raising Awareness
The start of the project focused around creating bespoke landing pages on Facebook, along with an attractive open-entry voting scheme that encouraged unique call to actions as well as a significant increase in third party coverage from new medians.
Email Marketing
The first step was to design and build a new mobile-friendly email template which showcased high-quality images of the acts, complete with bold colours to emphasise the Red Bull branding.
Influencer Collaborations
Leveraging support for Red Bull with major names from the music genre, to build trust, encourage click-through and drive conversions. We were able to maximise Red Bull’s coverage through the likes of Grime mainstays Eyez & Jaykae, England national Matt Richards, Mobo Awards fashion ambassador Dubzy and other influencers who could provide physical impact for the related events as well as social media prowess from which Red Bull could achieve increased engagement and overall online coverage.


RESULTS

  • 122% increase in website traffic
  • 3 million views Video content views on Youtube, and countin
  • 62% of all website traffic came from Grime a Side related clicks in final week of campaign
  • 50,000+ votes placed through holding pages by relevant audience
  • #GrimeAside hashtag trending nationwide across social media including Twitter and Facebook
  • Campaign provided astonishing audience crossover for Red Bull with features in Complex, RWD Mag, Time magazine, Fader as well as other online and print publications
  • Increased Engagement on Red Bull Studio London Facebook page with an Average of 10000 People ‘Talking About’ Grime A Side.
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17 London


17 London is a streetwear brand for contemporary millennials, inspired by past and modern street culture. We were approached by the brand to build their online community and enhance the visibility of their new online store.

17 London’s team, while experienced in fashion & graphic design, struggled for engagement on platforms such as social media and website traffic was inconsistent as well as infrequent.
 

 

 

 

17 London


17 London is a streetwear brand for contemporary millennials, inspired by past and modern street culture. We were approached by the brand to build their online community and enhance the visibility of their new online store.

17 London’s team, while experienced in fashion & graphic design, struggled for engagement on platforms such as social media and website traffic was inconsistent as well as infrequent.
 

 

 

 

WORK UNDERTAKEN

OBJECTIVES

  • Create an online community

  • Increase website traffic

  • Enhance brand loyalty and commitment

  • Improve Following On Twitter and Number of Fans On Facebook

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CHALLENGES

  • On Site Journey - make sure traffic landing on the site finds the information relevant to audience to compel them to action

  • Brand Awareness - as a fairly new brand, awareness of 17 London was limited.

  • No third-party coverage at all

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THE STRATEGY

Technical SEO
Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order to drive app downloads, alongside improving the number of people interacting with the brand on both Facebook and Twitter.
Raising Awareness
The start of the project focused around creating bespoke landing pages on 17 London’s Facebook page, along with an attractive opn-entry competition that encouraged unique CTA’s to significantly increase third party coverage.
Brand search Improvement
Having identified a lack of brand search, we set about strengthening the 17 London brand through a creative content campaign. 7 PR adopted a creative approach to all social media activity in line with the brand audience to improve awareness by researching and producing a content marketing campaign aimed at fans of American street culture– an area with significant overlap with 17 London’s audience.
Influencer Collaborations
Leveraging celebrity support for 17 London to build trust, encourage click-through and drive conversions. We were able to maximise 17 London’s coverage through the likes of Arsenal FC’s Alex Iwobi and PFA Young Player of the Year and Tottenham Hotspurs forward Dele Alli.
 


RESULTS

  • 165% increase in website traffic

  • Social media responsible for 55% of all website traffic

  • 151% increase in transactions from Paid Search

  • 4000 New Followers on Instagram in under 3 months

  • Ranked #3 nationwide of any streetwear brand for social media impressions and engagement, with Facebook posts receiving 1432 likes on average for June 2017.

  • Increased Engagement on Facebook with an Average of 2000 People ‘Talking About’ 17 London’s Content.

  • Earned placements in relevant, high-authority publications such as Complex, The Idle Man and Highsnobiety.

  • Signed stockiest deal with high street retailer Footasylum
     


 

KEY SERVICES

 Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience.  Click for more info

Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience. Click for more info

 Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience.  Click for more info

Our creative campaigns are designed to ensure you stand above competitors and attract and retain your audience. Click for more info

 As experts in design, development, search and content, our specialist B2B & B2C divisions mean clients get real results in real time.  Click for more info

As experts in design, development, search and content, our specialist B2B & B2C divisions mean clients get real results in real time. Click for more info

 Our first class approach to consultation delivers outcomes by unlocking value at the intersection of technology and research.  Click for more info

Our first class approach to consultation delivers outcomes by unlocking value at the intersection of technology and research. Click for more info


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Work


We place linear focus on every project through our B2B and B2C divisions. Here's a few more companies we've worked with...

Work


We place linear focus on every project through our B2B and B2C divisions. Here's a few more companies we've worked with...