WORK UNDERTAKEN

OBJECTIVES

  • Increase presence an exposure within the social channels

  • Enhance brand image

  • Increase revenue via online restaurant bookings

  • Increase website traffic

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CHALLENGES

  • Sourcing high quality content of relevance for the campaign

  • Making sure all brand values are consistently adhered to

  • Old-fashion brand image a hindrance on potential new audiences

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THE STRATEGY

When it comes to the food and hospitality industry(s), our clients are in the right hands! The primary target audience for this campaign were students, couples and young professionals based in inner-city London looking to enjoy cultured eating as well as the metropolitan lifestyle associated with the restaurants cosmopolitan location(s).

Brand Awareness

Build the brand as the primary regional market choice, and develop demand from people who had yet heard of Il Bacio despite living in London. This was achieved through effective use of Content, Online PR, effective new business listings and social media.
Audience Targeting
Building audience lists and retargeting these searchers through remarketing and dynamic remarketing. A vital tool here was email marketing of which different audiences were targeted with differing, yet consistent brand messaging in reflection of audience characteristics. This was key to understanding Il Bacio’s audience and what they search for online.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order toonline bookings, alongside improving the number of people interacting with the brand on both Twitter and Instagram – an app ever-popular for food-related posts!
Local Visibility
As a reputable Italian restaurant in the capital, correctly optimising the local presence was paramount to ensure that Il Bacio is highly visible in organic search results for location-specific consumers.


RESULTS

171% increase in revenue via online bookings
14.4% increase in online customer reviews
642% increase in Twitter following
1512% increase in Instagram following
402% improvement in online customer engagement
Introduction of 3 new brand ambassadors in line with improved brand strategy

 

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